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Creating Europcar’s B2B platform from scratch to scale corporate mobility

Europcar’s B2B customers had no unified platform to manage bookings, employees, and mobility usage, resulting in inefficient workflows and high operational friction.

I led the creation of a B2B platform from scratch, transforming fragmented processes into a scalable, self-service product for corporate clients.

Business car and van rental webpage with options for company or client rates, callback for guidance, and business customer solutions including car sharing, van and truck rentals, and loyalty rewards.

Objectives

  • Build a B2B platform from scratch
  • Enable companies to manage employees, bookings, and billing in one place
  • Reduce operational friction and support dependency
  • Create a scalable product supporting business growth
  • Increase booking volume and customer retention
E Business webpage asking about company size with options for number of employees and services needed, showing benefits like flexibility, dedicated support, and 60 years of experience, and a phone contact for sales assistance.

Methodology

  • Conducted exploratory research to define B2B needs from scratch
  • Built end-to-end journeys for corporate users
  • Prioritized features based on business impact
  • Ran co-creation workshops with stakeholders
  • Designed and tested prototypes iteratively
  • Used data insights to validate and refine decisions
Detailed customer journey map for an online decision maker/booker in a micro company, showing stages from acquisition, booking, follow up, with screenshots, user tasks, pain points, and improvement suggestions in a grid layout.
Three hand-drawn wireframe sketches of web pages featuring logo and navigation at the top, images with titles and text content, lists, progress bars, and CTA buttons.
Three overlapping profile cards showing portraits and brief descriptions of Thomas, Benito, and Olivia, with their ages, locations, roles, tech savviness, and work details.

Results

  • Enabled Europcar to structure its B2B offering with a centralized platform
  • +20–30% increase in B2B self-service adoption
  • -25% reduction in support requests related to bookings and account management
  • Significant reduction in time spent managing employees and reservations
  • Improved client retention through a more efficient and scalable experience
E Business company details page showing editable fields for Valinco company including contract ID, representative, email, phone, street name, country Spain, and city Madrid.